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1. Step 1: Sign Up The process starts by signing up with IMCWire. Once you’re onboard, you’ll have access to a comprehensive suite of services that can help you navigate the media landscape with ease. 2. Step 2: Consultation IMCWire takes the time to understand your business, goals, and target audience. Through a consultation process, they gain insight into your brand’s story and craft a tailored media strategy. 3. Step 3: Content Creation & Pitching Next, the IMCWire team creates press materials and content designed to resonate with your target media outlets. These include press releases, media kits, and pitch emails. IMCWire then distributes these materials to journalists, editors, and publications that are most relevant to your story. 4. Step 4: Media Outreach IMCWire media outreach team works tirelessly to ensure your pitch lands with the right journalists. They follow up with each publication, increasing the chances of a feature. This proactive approach ensures that your message gets the exposure it deserves. 5. Step 5: Media Coverage Once your story is picked up, IMCWire tracks the coverage and provides you with detailed reports. From online articles to broadcast features, you’ll know exactly where your brand is being mentioned. 6. Step 6: Amplifying Coverage IMCWire doesn’t stop at securing media coverage. They also help amplify it through social media channels, ensuring your content reaches an even broader audience.